After hours of deliberation, you did it: You shelled out $200 for a new pair of Nikes (ticker: NKE) But now that you’re home, they just don’t look or feel the same as they did in the store, and you’re beginning to think you never should have bought them in the first place.
Sound familiar? Buyer’s remorse is real, but it’s not limited to shoppers. Investors feel remorse, too.
“Anybody who’s been in the market for any length of time has probably experienced investor’s remorse,” says Franklin White, senior vice president at PNC Wealth Management. And anyone who claims otherwise, “isn’t giving you a straight story.” The question for investors is how to avoid investor’s remorse, and what should they do about it if they have it.